3 Ways to Better Engage on Social Media

Social media is a complicated beast. Profound, Molly. But, I think you sort of know what I’m trying to say. There’s no perfect formula to gaining followers, getting likes, garnering countless clicks and views, and of course all these things are important when you’re trying to put yourself, and or your brand, out there.

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 I think the thing that’s most important to keep in mind is that social media is a two way street. It requires you to engage. After all it is social media. You can’t passively post 27 selfies and expect 76 likes, or tweet once or twice a week and expect to gain more followers than T Swift. The more you engage with other users, the more success you will have on your platforms. I’ve compiled a list of 3 things that you can do to better engage on social media and increase your followers, views, likes, shares, and all of the above! Let me know if you have any tips that I missed!

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  1. Keep your accounts updated/stay active: It’s obviously hard to engage if you’re not actively participating, so set goals! If it’s Instagram we’re talking about you probably want to post a couple times a week if not once a day. Whatever your target number of posts, try and stay consistent and don’t be a stranger! (This is the main thing I’m working on because consistency, especially where blogging is concerned, is still an issue at time!)
  2. Leave meaningful comments: Nothing is better than getting a comment on a post or a picture, especially if it’s a bit more deep and thought out than just “Cool!” or “Love this!”. Challenge yourself to leave a certain number of meaningful comments a day. Personally, I aim for 5 thoughtful comments a day on blog posts that really inspire me. This not only lets the author know that you enjoy their content, but it can also garner the attention of other readers and commenters. It’s a win/win
  3. Like, share, retweet, and hashtag: I may have cheated a bit and squished a couple tips into one but, bear with me! They’re all important. Liking, sharing, and or retweeting posts is sort like commenting, but next level. Not only are you saying you like someone’s content, you are demonstrating that you like it so much, you want others to know about it. This is an awesome way not only to promote other people’s content, but also to let them know you’re a team player. If you are constantly promoting other people’s stuff, they are more likely to return the favor. Hashtags are important, too! If you really enjoy a certain company, brand, or restaurant…let them know it! Use the appropriate hashtags consistent with said company to share your pictures with them. Often times businesses will share fan pictures on various social media sites, and they may even reach out to collaborate!

Photos thanks to sydneymariephotogrpahy